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l           Center, A.L. (2003), Public Relation Techniques Practices: Managerial Case Study and Problems, 6/e, Pearson Prentice Hall¡C

l           Grunig, J.E. (1984), Managing Public Relations, Harcourt Brace Jovanovich College Publishers¡C

l           Jeflins, F. (1999), Public Relation Techniques, 2/e, Butterworth Heinemann¡C

l           Wilcox, D.L. (1998), Public Relation , Strategies and Tactics, 5/e, Addison-Wesley¡C

l          Wragg, D.W. (2000), The Public Relations Handbook, Basil Blackwell Limited¡C

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