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Kotabe µÛ / ©P©¯¼_ Ķ(2005)¡A°ê»Ú¦æ¾PºÞ²z(¤Gª©)¡A¥xÆW¦è®Ñ¡C
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Warren J. Keegan
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Keagan and Green(2000). Global
Marketing. Second Edition. Prentice Hall Series in Marketing.
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Kotabe,
Global Marketing Management (third edition), Western Book.
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Marieke de Mooij(2005), Global
Marketing and Advertising : Understanding Cultural Paradoxes 2/e, SAGE
Publications.
-
Roger
Bennett, Jim Blythe, & Harry Alder(2002), International Marketing:
strategy planning, market entry & implementation, Kogan Page.
-
Ilan
Alon(2003), Chinese Economic Transition and International Marketing
Strategy, Greenwood Publishing Group.
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