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¾G²[¤ÐĶ(2005)¡A°ê¤Í¶©¤@µÛ¡A¡u¤é¥»7-ELEVEN®ø¶O¤ß²z¾Ç¡G§A©Ò¤£ª¾ªº¶Rª«¤ß²z¡v¡AªF³c¥Xª©¡C
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¨¿¤j§»Ä¶(1999)¡A©¬§J¡E¦w¼w®uº¸µÛ¡A¡uªá¿ú¦³²z--·s®É¥N®ø¶O¦æ¬°¤j¹w´ú¡v¡A®É³ø¥Xª©¡C[ªþµù¡G´Á¤¤§@·~°t¦X¾\ŪÁ¿¸q¥X³B¡C]
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¥Õº°²M½sĶ(2007)¡A®ø¶OªÌ¦æ¬°(Engel,
Blackwell¡GConsumer Behavior 10/e)¡AµØ®õ¤å¤Æ¡C
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¹ù²Q§DµÛ(2007)¡A®ø¶OªÌ¦æ¬°¡G²z½×»PÀ³¥Î¡A«eµ{¥Xª©¡C
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³¯§Ó»Êµ¥Ä¶(2005)¡ASolomonìµÛ¡A®ø¶OªÌ¦æ¬°¡A¥þµØ¬ì§Þ¡C
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¸¤éªZĶ(2004)¡ADel
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A. ConeyµÛ¡A®ø¶OªÌ¦æ¬°¾Ç¡G«Ø¥ß¦æ¾Pµ¦²¤¡A«eµ{¥øºÞ¡C
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ªL«Ø·×(2006)¡A®ø¶OªÌ¦æ¬°
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ºa®õ¥Í(2007)¡A®ø¶OªÌ¦æ¬°¡A¤«n¹Ï®Ñ¡C
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¶À§g¼zµ¥Ä¶(2001)¡A®ø¶OªÌ¦æ¬°·§½×(Mowen¡GConsumer
Behavior: A Framework 1/e 2000)¡AµØ®õ¤å¤Æ¡C
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Á¤島½sĶ(2001)¡A®ø¶OªÌ¦æ¬°(Engel¡GConsumer
Behavior 9/e)¡AµØ®õ¤å¤Æ¡C
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«¸©w¦t¡B¸·¨¹²»¡B³¯¦ÜªåĶ(2004)¡A®ø¶O¤ß²z¾Ç(ìµÛ¡G"Consumer Psychology for
Marketing", by Gordon Foxall¡BRonald Goldsmith¡BStephen
Brown)¡A®Û«a¹Ï®Ñ¡C
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®}¹F¥ú(2003)¡A®ø¶OªÌ¤ß²z¾Ç¡AªFµØ¥Xª©¡C
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Tom
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ªL´¼±©¡BªL°û»T¡B§õ»Aë(2004)¡A¡Õ¼ô¦~·µØ¡Ö¡Ï¡Õ¼ô¦~¥@¥N¥Í¬¡«¬ºA±Ú¸s¬ã¨s¡Ö¤G¥Uºë¸Ë¡A²Î¤@¹Ú¤½¶é¥Xª©¡C
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³¯¥¿ªâĶ(2004)¡A³Á¥i¡E®uºû´µ©Zµ¥µÛ¡A°øµØ¡A¥¿¦b¬y¦æ¡Gºë«~´¶¤Î¤Æ¡B»ùȺë½o¤Æªº®ø¶O·s¥D±i¡A°Ó´¼¤å¤Æ¡C
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¾G¦ã¨à¡A³¯¥Ã©÷µÛ(2003)¡A¬í±þ¦æ¾P¡G¤¬íªº²´¯«¨M©w¤T¤Q¦~ªº°Ó¾÷¡A±s®Ñ©Ð¥Xª©¡C
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³\©ú¼w(2002)¡A®ø¶O¥Í¬¡»Pªk«ß«OÅ@¡A¤T¥Á¹Ï®Ñ¡C
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ªL©y§g(2001)¡A®ø¶OÅv¯qQ¡®A¡A¥ÃµM¥Xª©¡C
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ªL¸ê±Ó¡A³¯¼w¤å(2000)¡A¥Í¬¡«¬ºA¼g¯uÀ]¡A¶øªL¥Xª©¡C
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ªL¸ê±Ó(1998)¡AX+Y+N¥@¥N¦æ¾P¡A¶øªL¥Xª©¡C
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·¨ÄR§gĶ(1992)¡A¶Oµ·¡Eªi´¶±dµÛ¡AÃz¦Ìªá³ø§i¢w¥Í¬¡«¬ºA·s¹w¨¥¡A®É³ø¥Xª©¡C
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¶Oµ·¡Dªi´¶±dµÛ(1996)¡A·sÃz¦Ìªá³ø§i--®É¥N¥Í¬¡®ø¶O¹w´ú¡A®É³ø¥Xª©¡C
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¨L¥òĶ(2000)¡A¶Oµ·¡Eªi´¶±d¡AÄR¸Ö¡E°¨·ç®æ±oµÛ¡AÃz¦Ìªá³ø§i¢»¡G¥Î»ùȦæ¾P¥´°Ê¤k¤Hªº¤ß¡A®É³ø¥Xª©¡C
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¡@ |
¡@
2.^¤å°Ñ¦Ò®ÑÄy
(¦^¶º)
|
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Michael R. Solomon(2003), Consumer
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Wayne D. Hoyer, Deborah J.
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Marieke de Mooij(2003), Consumer
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Frank R Kardes(2001), Consumer
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Schmitt, Bernd (1999), Experiential Marketing ¡V How to Get Customer to
sense, feel , think, act, and relate to your company and brand, The Free
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