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企管系專業必修課程輔助教學資訊： 回前頁
課程名稱：企業政策(Strategic Management / Business Policy)
授課教師：彭文正、施儀良
1.中文參考書籍 2.英文參考書籍
3.中文相關網址
4.英文相關網址
5.檔案下載
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1.中文參考書籍
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彭文正（2006），現化企業政策，師大書苑公司。
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彭文正（2005）管理學，新陸書局
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陳光華（1998）企業政策
，三民書局
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David A Aaker 著，吳思華審訂，許是祥譯，企業策略管理，華泰
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M. Portor，蔡正雄譯，競爭策略，1985，華泰
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W. Glueck 著，司徒達賢譯，企業政策與策略規劃，東華
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2.英文參考書籍
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Contemporary Management,3e Gareth
R Jones Jennifer M. George
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Fundamentals of Management By
Stephen P . Robbins David A . DeCenzo
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Understanding Business William G. Nickels.James. M. McHugh. Susan M.
McHugh
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Charles W. L.
Hill / Careth R. Jones「Strategic Management」，2004，sixth
edition
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Collis、Montogomery，Corporate
Strategy: A Resource- Based Approach，2006
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Hitt、Hoskisson、Ireland，Competing
for Advantage，2004
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4.英文相關網址
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簡單說明
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www.interscience.wiley.com
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The journal contains articles relevant
to the broad area of strategic management, including strategic planning. |
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www.quickmba.com/strategy
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Notes on strategic management,
including industry analysis, generic strategies, global strategy... for
corporate management. Global Strategic Management. Discusses the sources of
... of service businesses, emerging economies, global knowledge management,
and country management |
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www.csmintl.com
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strategic management, business
leadership, and systems thinking. |
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